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Infront secures latest winter sports partnership renewal

The Infront agency has struck its second partnership extension with a national winter sports body in the space of a week after agreeing to continue its deal with US Ski & Snowboard.

The new agreement is thought to be for five seasons, from 2021-22 to 2025-26. The partnership between the two companies first began in 1998. The previous deal is also thought to have been for five seasons, from 2016-17 to 2020-21.

The new deal includes global broadcast rights, outside the US, for all of the organisation’s domestic Alpine skiing, ski jumping, ski flying, Nordic combined, snowboard and freestyle ski World Cup events.

The portfolio of events includes the upcoming Ski World Cup in Killington, Vermont (November 24-25), and the Beaver Creek Birds of Prey, Ski World Cup (November 30-December 2). The global broadcast viewership for these events last season was approximately 91 million and 122 million, respectively.

The Swedish Ski Association last week agreed a five-season extension to its long-standing rights and production partnership with Infront. The new contract will run from 2021-22 to 2025-26. The two parties have also worked together since 1998.