Infront seeks to broaden global reach of Tour de Suisse

The Infront Sports & Media agency will distribute the international media rights for cycling’s Tour de Suisse from 2015 onwards.

The agency has acquired the rights through InfrontRingier Sports & Entertainment Switzerland, its 50-per-cent joint venture with Swiss media company Ringier.

InfrontRingier will replace the IMG agency as the tour's commercial rights-holder from 2015 under a partnership with the Swiss Cycling governing body.

The Tour de Suisse takes place over nine days and acts as important preparatory event for cyclists ahead of the Tour de France. This year’s event will run from June 8-16.