The Turkish Basketball Federation has agreed a long-term partnership with the Infront Sports & Media agency that includes the global media rights for the top-tier Turkish Basketball League.
The exclusive agreement, which also includes sponsorship marketing rights, will allow Infront to distribute the league’s domestic and international media rights.
Infront, which will open a new office in Istanbul to support the partnership, will also assist in production of content for the federation’s digital platforms.
The federation’s president, Turgay Demirel, said: “This is the first time that a Turkish federation has fully aligned with an international sports marketing company to develop its major properties. With its extensive experience in basketball and a proven track record in strengthening the commercial impact of major sports properties on an international level, Infront was the very best choice for us to move forward.”