The Infront Sports & Media agency has moved to support its entry into the Turkish market by opening a new office in Istanbul.
The wholly owned subsidiary Infront Turkey is now fully operational following the agency’s first move into Turkey through a partnership struck with the Turkish Basketball Federation in November 2013.
Infront Turkey will be led by Ender Uslu, who has more than 10 years of experience in the Turkish sports sponsorship market and previously worked for the Turkish arm of telecommunications company Vodafone.
Philippe Blatter, president and chief executive of Infront Sports & Media, said: “With the office opening, we are now fully rolling out Infront’s strategic expansion into Turkey, offering a gateway to this attractive market for our partners.
“We are proud to be represented in such an enthusiastic sports nation and are dedicated to further developing Turkey’s promising domestic sports landscape, with a special focus on basketball. Furthermore, Istanbul is the ideal location to build a bridge between Infront’s successful European, Middle East and Asian business operations.”
Infront’s long-term partnership with the Turkish Basketball Federation includes the global media rights for the top-tier Turkish Basketball League.
The exclusive agreement, which also includes sponsorship marketing rights, will allow Infront to distribute the league’s domestic and international media rights.