The Infront agency is interested in acquiring rights for the Zimbabwe Premier Soccer League top-tier club football competition.
The PSL is currently without a rights-holder after its deal with SuperSport, the pay-television broadcaster that operates in sub-Saharan Africa, expired at the end of 2017.
African pay-television broadcaster Kwesé TV has already expressed an interest in taking on the rights, the NewsDay.co.zw website added.
The auction launched last month and is due to conclude this week.
Philip Chiyangwa, president of the Zimbabwe Football Association, said that the national governing body has held talks with Infront, as well as a number of other parties.
“Infront Sports and Media is one of the companies that have expressed interest in taking over the broadcast rights of our football,” Chiyangwa said. “Infront is not the only company that has approached us. We have others and it is important that we get the best deal that gives us the best returns.”
In response, Infront said: “Infront understands the needs of the global media community and has the experience and capacity to tailor productions of any scale – developing convenient and coherent, high quality content.”