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Infront to distribute Olympic rights in Sub-Saharan Africa

The International Olympic Committee (IOC) has awarded the Infront Sports & Media agency media rights in Sub-Saharan Africa for the 2014 and 2016 Olympic Games.

Infront will work with the France-based TV Media Sport agency to distribute rights to 43 countries and territories in the region.

The deal includes the 2014 youth Olympic Games in Nanjing, China, as well as the 2014 winter Olympic Games in Sochi, Russia, and the 2016 summer Olympic Games in Rio de Janeiro, Brazil.

The deal covers free-to-air television, internet and mobile rights. The programming on offer includes live and delayed coverage and highlights of all competitions plus the opening and closing ceremonies.

Infront and TV Media Sport will produce a specific broadcast feed for the African market, with a focus on the continent’s athletes and most popular competitions. The programming will be supported by commentaries in English, French and Portuguese.

TV Media Sport distributed rights in Sub-Saharan Africa to the Uefa Euro 2012 national football team tournament and the 2013 International Association of Athletics Federations World Championships.

IOC member Richard Carrión led the negotiations.