Infront to market rights to ADAC events

The Infront Sports & Media agency has reached an agreement to market the commercial rights to series organised by German motorsport body the ADAC.

The length of the long-term agreement was not disclosed.

As part of the deal, Infront will market rights to events such as the GT Masters and Rallye Deutschland, Germany’s round of the World Rally Championship, as well as a range of other properties.

Marco Sautner, managing director of Infront Germany, said: “Motorsport is extremely important, both in Germany and internationally, and has a very attractive target audience. The various ADAC racing series have particularly high-quality formats with enormous potential. 

“We intend through our extensive network and international expertise in all areas of sports marketing to develop motorsport even further together with the ADAC and look forward to our successful joint cooperation.”