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Infront to sell rights for Berlin Marathon

The Infront Sports & Media agency has been appointed to distribute the worldwide media rights for the Berlin Marathon by the event’s operator, SCC Events.

Under the “long-term” agreement, which will start in 2013, Infront’s subsidiary Host Broadcast Services will also be responsible for producing coverage of the event.

Infront will also be responsible for selling the marathon’s sponsorship rights.

“In 2010, we took the production of the live television images into our own hands to ensure live broadcast coverage of the event,” SCC Events chief executive Christian Jost said. “From the co-operation with Infront, we expect highly professional support of our marketing efforts, in order to further develop the Berlin Marathon.”

Infront executive director Günter Netzer added: “This partnership is a strategic step for Infront to extend our portfolio in the growth segment of mass-participation events for media and sponsors.”