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IOC strikes Olympic Channel deal in Caribbean with SportsMax

The International Olympic Committee has furthered the reach of its Olympic Channel media platform by agreeing a partnership with Caribbean pay-television broadcaster SportsMax.

The deal, which commences Tuesday, enables SportsMax to broadcast over 700 hours of Olympic-related content under the Olympic Channel brand on its channels as well as the SportsMax and Digicel apps and websites, including embedded video.

Territories reached through the new partnership include Anguilla, Antigua & Barbuda, Commonwealth of the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Dominica, Grenada, Guadeloupe, Cooperative Republic of Guyana, Haiti, Jamaica, Martinique, Montserrat, St Kitts & Nevis, St Lucia, St Vincent and the Grenadines, Suriname, Trinidad & Tobago, and Turks and Caicos.

Programming will feature year-round coverage, including Olympic Channel original programming and live sporting events, as well as additional Olympic-related content that highlights locally-relevant stories created by both parties.

The agreement is complementary to the deal struck in July 2016 between the IOC and International Media Content, subsidiary of Digicel Group and parent company of SportsMax, for rights to the Olympic Games and Youth Olympic Games through 2020.

The new strategic distribution partnership with SportsMax expands the Olympic Channel’s global linear presence to 158 countries and territories.