HomeNewsMulti-SportGlobal

IOC takes Olympic Channel to Roku OTT service

The International Olympic Committee has furthered the reach of its Olympic Channel by agreeing a partnership with OTT streaming service Roku.

Terms of the deal were not disclosed, but Olympic Channel content available on the new Roku-based app includes a 24/7 live stream, sports documentaries, memorable Olympic moments and original series. Olympic Channel content currently available in the Roku Channel Store includes more than 400 episodes from the Olympic Channel library of original content featuring more than 60 series developed with production companies from more than 25 countries.

The IOC agreed a carriage deal with digital media platform Amazon Fire TV in February.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.