HomeNewsMulti-SportGlobal

IOC takes Olympic Channel to Roku OTT service

The International Olympic Committee has furthered the reach of its Olympic Channel by agreeing a partnership with OTT streaming service Roku.

Terms of the deal were not disclosed, but Olympic Channel content available on the new Roku-based app includes a 24/7 live stream, sports documentaries, memorable Olympic moments and original series. Olympic Channel content currently available in the Roku Channel Store includes more than 400 episodes from the Olympic Channel library of original content featuring more than 60 series developed with production companies from more than 25 countries.

The IOC agreed a carriage deal with digital media platform Amazon Fire TV in February.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.