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IOC to go to market with European broadcast rights next month

The International Olympic Committee is to launch its highly-anticipated European broadcast rights sales process on March 10 and has given prospective bidders a six-and-a-half week turnaround to submit offers.

The impending invitation to tender, announced this morning by the IOC, covers rights in 51 European territories to the Milan-Cortina 2026 and Los Angeles 2028 Games.

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