ISA seals extended deal with NBC Sports Group

The NBC Sports Group division of US media company NBCUniversal has signed an extended broadcast agreement with the International Surfing Association (ISA).

The new three-year deal will see all ISA Global Event highlight programmes transmitted on the Olympic Channel: Home of Team USA platform in the US.

The deal will run throughout the 2020 Olympics in Tokyo, where surfing will feature on the Games’ programme of events for the first time.

Olympic Channel: Home of Team USA is a partnership between the International Olympic Committee, the United States Olympic Committee and NBC Universal.

The deal has been signed following last year’s successful broadcasts of the ISA World Championship Series event highlight programmes.

ISA president Fernando Aguerre said: “Partnering with NBC Sports Group in the United States is an important part of the ISA’s long-term commitment to the Olympic Movement and to showcasing our sport on this continually growing platform.

“We’re stoked to be able to bring highlights of all the ISA’s major events to viewers in the US for the rest of the Olympic cycle. Expanding the ISA’s exposure and reach around the world is a major priority for us as we look towards Tokyo 2020.”

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