The Sunset+Vine|APP unit of UK sports production and media company Sunset+Vine has hailed new broadcasting records for its contract with the International Sailing Federation’s recently concluded 2014 ISAF World Championships.
Sunset+Vine International was responsible for the television distribution of the championships, which took place in Santander, Spain from September 12-21.
The final number of broadcasters that took live and news coverage from this year’s event was 24 – a 600 per cent increase from the previous World Championships held in 2011. This equated to a total of 46 territories and an estimated household reach of 182,114,000 – a figure that doubled all previous records for the event.
Andrew Preece, managing director of Sunset+Vine|APP, said: “The broadcast results from this year’s Santander 2014 ISAF Sailing World Championships are simply outstanding. It’s a clear sign that the appetite for sailing content is strong as long as events are packaged in the right way for both broadcasters and the viewing public.”
Companies covering the championships included US sports broadcaster ESPN, UK public-service broadcaster the BBC, pay-television broadcaster OSN in the Middle East and North Africa, French pay-television broadcaster beIN Sports, Australian commercial broadcaster Seven, Canadian public-service broadcaster CBC, Brazilian pay-television broadcaster Globosat and Argentine pay-television broadcaster TyC.