ISB appointed host broadcaster of 2021 World Games

Madrid-headquartered International Sports Broadcasting (ISB) has been announced as the host broadcaster for the 2021 edition of the World Games multi-sport event, which will be staged in the US city of Birmingham, Alabama.

A 24-7 channel will be launched for the global distribution of the Games, with international broadcasters to be given the chance to pick up particular streams of sports that are popular in their countries.

For the first time, virtual graphics for various sports will also be included on the international feed of the event. A large amount of video content will also be made available for distribution on social media.

ISB will act as the production arm of the Games and will also be responsible for the international marketing of the media rights. ISB and the International World Games Association (IWGA) also intend to continue the Games’ distribution partnership with the Olympic Channel, the International Olympic Committee’s OTT streaming service.

ISB worked with host broadcaster ATM during the 2017 World Games in the Polish city of Wrocław.