ISB seals fresh European Games contract

Madrid-headquartered International Sports Broadcasting has officially retained its position as the host broadcaster of the European Games for next year’s edition of the multi-sport event in Minsk, adding rights distribution to its contract.

ISB served as the host broadcaster for the inaugural European Games, which took place in Baku, Azerbaijan in 2015, and an initial announcement on a tentative agreement was made in January.

A tender for the contract to the 2019 Games was run by the local organising committee, the Belarussian Olympic Committee, Belarus National State TV and Radio Company, as well as certain government ministries and departments.

At the time, Minsk 2019 said ISB entered an offer for the contract alongside Portuguese production company Media Luso-Mediapro and Russian state-backed broadcaster Match TV. Anatoly Kotov, deputy chief executive of Minsk 2019, had said a final contract was expected to take around two months to seal.

The European Olympic Committees has now confirmed ISB’s appointment, adding it will sell broadcasting rights for the second European Games, which will take place from June 21-30, 2019.

A key feature of the second edition of the Games is the exclusive new-look mixed gender athletics event, ‘Dynamic New Athletics’. The event has been designed in collaboration with European Athletics to appeal to a wider television audience, with the new format involving Europe’s top 30-ranked nations competing across 10 events in a maximum time of two hours.

By staging the European Games in the year preceding the Olympic Games, 11 sports in Minsk will be Olympic qualifiers for the Tokyo 2020 Games with organisers hoping this will help the event attract a larger television audience.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.