HomeNewsFootballItaly

Italian regulator fines DAZN €500k over Serie A advertisements

OTT operator DAZN has been hit with a €500,000 ($564,000) fine for misleading advertising in Italy.

Italy’s antitrust authority AGCM found the company guilty of two breaches of the country’s consumer code. The investigation into the streaming service began last August.

DAZN was accused of failing to provide adequate information regarding its Serie A football offer for the 2018-19 season.

In its promotional activity, DAZN promoted use of its service “when you want, where you want” without referencing technical limitations that could limit usage, according to AGCM. The regulator also accused DAZN of using a “deceptive” way of luring subscribers to sign up to its live and on-demand service.

The sport streaming platform said it accepted the fine and has taken several actions to improve the service in line with the watchdog’s requirements. It carries TV rights for 114 Serie A matches per season between 2018-19 and 2020-21, with Sky the primary live rights holder in Italy with 152 matches per season.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.