Italian regulator fines DAZN €500k over Serie A advertisements

OTT operator DAZN has been hit with a €500,000 ($564,000) fine for misleading advertising in Italy.

Italy’s antitrust authority AGCM found the company guilty of two breaches of the country’s consumer code. The investigation into the streaming service began last August.

DAZN was accused of failing to provide adequate information regarding its Serie A football offer for the 2018-19 season.

In its promotional activity, DAZN promoted use of its service “when you want, where you want” without referencing technical limitations that could limit usage, according to AGCM. The regulator also accused DAZN of using a “deceptive” way of luring subscribers to sign up to its live and on-demand service.

The sport streaming platform said it accepted the fine and has taken several actions to improve the service in line with the watchdog’s requirements. It carries TV rights for 114 Serie A matches per season between 2018-19 and 2020-21, with Sky the primary live rights holder in Italy with 152 matches per season.

Most recent

Pay-television broadcaster Canal Plus’s surprise move to share all its English Premier League rights in France for the 2019-22 cycle with telco Altice was related to a carriage deal secured late last year with Altice, SportBusiness Media understands. This deal enabled Canal’s platform to show RMC Sport channels, allowing it access to the Uefa Champions League.

The value of the Israeli Basketball Premier League’s domestic rights has stalled, with incumbent pay-television broadcaster Sports Channel renewing rights from 2019-20 amid little competition.

The two-and-a-half-year negotiation between Brazilian club Palmeiras and media group Globo ended in a good result for the club last month, as it became one of only three Série A clubs to receive a minimum guarantee for its pay-per-view rights in 2019.

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.