Online video distribution and marketing company Rightster has agreed a partnership with the International Table Tennis Federation to further develop the global governing body’s official channel on video-sharing platform YouTube.
Under the terms of the deal, the ITTF will tap into Rightster’s audience development knowledge to increase reach, audience and revenues for the ITTF channel. By joining the Rightster sports network, the ITTF will benefit from cross-promotion with the company’s stable of existing international sports governing bodies.
In addition, Rightster’s media sales team will seek to increase revenue for the ITTF’s YouTube channel through cross-platform advertising and sponsorship on behalf of the federation.
The ITTF’s YouTube channel is currently the fourth largest of any Olympic sport, with 26 million views and 55,000 subscribers.