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ITV goes underground with Rugby World Cup partnership

UK commercial broadcaster ITV has agreed a partnership with Transport for London under which the city’s commuters will be provided with live news and updates from the forthcoming 2015 Rugby World Cup national team tournament.

Live news, results and score updates will be streamed across the Tube and DLR networks in London over the full six weeks of the competition. The information will be available on the digital information boards at the entrances of all stations and on platforms at over 180 London Underground and DLR stations.

Countdown messages will run up to the first match between England and Fiji on Friday, after which live updates will be provided.

ITV is serving as the host broadcaster of the 2015 Rugby World Cup, with the new partnership forming part of TfL’s wider plans to generate £3.4bn (€4.7bn/$5.2bn) in non-fare revenue by 2020-21 to reinvest in the running and modernisation of the transport network.

ITV’s director of sport, Niall Sloane, said: “Bringing Rugby World Cup scores and news to London Underground’s passenger information services provides us with a unique platform to deliver our fan-centric approach to the sport and providing the best possible coverage of the tournament.”