KBC to show AFCON football free-to-air in Kenya

State-run broadcaster the Kenya Broadcasting Corporation (KBC) has obtained free-to-air rights to every game in the upcoming African Cup of Nations (AFCON).

The deal allows KBC to show the tournament’s 52 matches on television, as well as the rights to air on 22 radio stations.

KBC is part of the African Union of Broadcasting, which in April acquired the Confederation of African Football’s entire inventory of free-to-air rights in Sub-Saharan Africa from 2019 to the end of 2022.

The AFCON kicks off on June 21 when host nation Egypt plays Zimbabwe with the final scheduled for July 19.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.