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Kenyan free-to-air rights deal signed for World Cup

Kenyan media company Nation Media Group has acquired a package of free-to-air rights to national team football tournament the Fifa World Cup.

Nation Media Group has agreed the deal for this summer’s tournament in Russia with the Kwesé Free Sports arm of African pay-television broadcaster Kwesé TV.

Its general entertainment channel NTV will broadcast 32 matches from the World Cup.

Kenya has not qualified for the tournament, which kicks off on June 14 and runs through to July 15.