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Kuaishou becomes NBA’s short video partner in China

(Photo by Zhong Zhi/Getty Images)

Social video platform Kuaishou has become the NBA's official short video platform in China under a multi-year deal.

As part of the deal, the NBA will make content available for use by Kuaishou's user content creators. The creators will be encouraged to use NBA IP to create new, derivative content of their own, and will also be allowed to commercialise this content themselves.

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