HomeNewsBasketballEastern Europe

Lagardère renews VTB United basketball international rights

The Lagardère Sports agency has renewed its international media-rights deal with the VTB United League pan-European club basketball competition.

The three-season deal, from 2019-20 until 2021-22, grants the agency rights in all countries excluding those with participating teams: Russia; Belarus; Estonia; Kazakhstan; Latvia; and Poland.

Rights in Russia, where nine of the league’s 14 teams are based, are currently held by sports broadcaster Match TV.

The deal is a renewal of Lagardère’s current three-season deal, which concludes at the end of the current 2018-19 season. This deal did include rights in Poland, as Polish team Zielona Góra only entered the competition in 2018-19.