Lagardère Sports to market Thai football rights

The Lagardère Sports agency has agreed a deal to distribute global media rights to events organised by the Football Association of Thailand.

Lagardère Sports struck the four-year partnership with Plan B Media, the FA of Thailand’s exclusive marketing partner. The deal runs from 2017 to 2020 and excludes rights in Thailand.

Lagardère Sports will distribute rights across multiple media platforms including television, internet and mobile.

Events covered by the partnership include the Thai League 1, Thai League 2, Thai FA Cup and Thai League Cup, as well as home matches played by the Thai national team.

Joe Patit Suphaphongs, deputy general secretary of the Football Association of Thailand, said: “We are experiencing an invigorating period of growth for Thai football. To help us maximise the impact of our sport, we wanted to appoint a globally leading partner to help take Thai football to a wider international audience.

“We are delighted to be working with Lagardère Sports, who have a proven track record in growing the value of sporting assets. We have some exciting plans for Thai football and we look forward to moving forward together with our new partners.”

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