Lagardère to distribute ITTF rights

The International Table Tennis Federation (ITTF) has sealed a rights distribution deal with Lagardère Sports, the sports marketing division of conglomerate Lagardère.

Lagardère will sell the media rights to the ITTF’s events worldwide on an exclusive basis, excluding China, Japan, Singapore and Taiwan.

The deal, which will run for five years, from 2016 to 2020, was brokered by the TMS International agency.

The properties covered by the agreement include the ITTF World Tour, World Cup, World Team Championships, World Championships and junior events.