LaLiga, the organising body of Spanish club football, and the Mediapro agency have today (Friday) unveiled an agreement that will result in Friday night games from the top division being streamed live and free of charge via social media platform Facebook in Spain.
The agreement will take effect from today’s meeting between Granada and Real Betis, which kicks off at 8.45pm local time.
The game will be the first under a long-term initiative, with action to be provided by LaLiga’s Facebook page and that of Mediapro’s digital-terrestrial sports channel, Gol.
LaLiga said in a statement: “LaLiga and Mediapro are taking a step further in their permanent commitment to innovation and new consumer formats.
“It's a commitment to innovation as part of the strategy of the digital development of LaLiga with the aim that every Spanish football supporter can enjoy it.”