LaLiga, the organising body of Spanish club football, will live stream Saturday’s Primera División de Fútbol Femenino match between Atlético Madrid and Athletic Club on social media platform Facebook.
LaLiga will team up with social video production company Grabyo, which it partnered with in November, to stream the women’s match in television-quality. LaLiga claims it will be the first top-flight European football game to be live streamed on Facebook.
The match will kick off at 11.45am local time and will be available to Facebook users worldwide with no geo-blocking in place.
LaLiga said the game will act as a “curtain-raiser” for a wider project.