LaLiga launches domestic rights tender

LaLiga, the organising body of the top two divisions of Spanish club football, has launched a tender process for its domestic rights across the three seasons spanning 2019-20 to 2021-22.

The tender, which also includes rights in Andorra to LaLiga and the second-tier Segunda Division, has been reduced in size from the previous process for the 2016-17 to 2018-19 campaigns.

Eight, instead of 10, lots will be on offer with LaLiga also not marketing rights to the Copa del Rey, the knockout competition organised by the Spanish Football Federation (RFEF).

In addition, given their audience interest, LaLiga has added the playoff games for promotion to LaLiga into lots four, five, six and seven.

A separate package for on-demand rights has also been removed, with these rights instead included across lots four, five and six. Finally, the ‘El Partidazo’ category for the Segunda Division has been included in lot six, leaving this package with all the games of the category.

The deadline to submit bids has been set at 2pm local time on June 25. LaLiga will respond to queries from interested parties up to June 11, with responses offered by June 18.

President Javier Tebas has previously said LaLiga expects to earn €2.3bn ($2.76bn) per season from its media rights within three seasons. LaLiga currently generates around €1bn per season for its domestic rights, and a further €650m per season from its international rights.

Tebas said new contracts should bring in about €1.3bn per season for domestic rights and €1bn per season internationally, if negotiations progress smoothly.