HomeNewsMulti-SportSpain

LaLiga’s multi-sport OTT service goes live

Spanish football league LaLiga has launched its multi-sport OTT platform LaLigaSportsTV, offering free coverage of Spanish sporting competitions ranging from badminton to weightlifting.

The OTT service, which was announced in February of last year, was due to launch in August 2018 but only went live on Monday. LaLiga told SportBusiness Media it had been adding more content to the platform in the interim.

The platform will include live and on-demand action from LaLiga and the second-tier Segunda Division, as well as other domestic sports in Spain.  Those already announced include the Spanish Karting Championship, Beach Soccer Worldwide and Spanish club basketball.

LaLigaSportsTV will be available outside of Spain, with content available on-demand after live broadcasts have ended, dependent on any relevant rights restrictions. It includes cloud-based high definition content and customisation options for both live and on-demand services.

LaLiga launched the platform in order to boost exposure of all Spanish sport, making it the first major European league to launch its own OTT service.

Most recent

Pay-television broadcaster Canal Plus’s surprise move to share all its English Premier League rights in France for the 2019-22 cycle with telco Altice was related to a carriage deal secured late last year with Altice, SportBusiness Media understands. This deal enabled Canal’s platform to show RMC Sport channels, allowing it access to the Uefa Champions League.

The value of the Israeli Basketball Premier League’s domestic rights has stalled, with incumbent pay-television broadcaster Sports Channel renewing rights from 2019-20 amid little competition.

The two-and-a-half-year negotiation between Brazilian club Palmeiras and media group Globo ended in a good result for the club last month, as it became one of only three Série A clubs to receive a minimum guarantee for its pay-per-view rights in 2019.

The rights value in Italy for the pre-season International Champions Cup football tournament was weighed down by a combination of lower inventory, a busy summer sports calendar and a tough market environment, SportBusiness Media understands.