LaLiga’s multi-sport OTT service goes live

Spanish football league LaLiga has launched its multi-sport OTT platform LaLigaSportsTV, offering free coverage of Spanish sporting competitions ranging from badminton to weightlifting.

The OTT service, which was announced in February of last year, was due to launch in August 2018 but only went live on Monday. LaLiga told SportBusiness Media it had been adding more content to the platform in the interim.

The platform will include live and on-demand action from LaLiga and the second-tier Segunda Division, as well as other domestic sports in Spain.  Those already announced include the Spanish Karting Championship, Beach Soccer Worldwide and Spanish club basketball.

LaLigaSportsTV will be available outside of Spain, with content available on-demand after live broadcasts have ended, dependent on any relevant rights restrictions. It includes cloud-based high definition content and customisation options for both live and on-demand services.

LaLiga launched the platform in order to boost exposure of all Spanish sport, making it the first major European league to launch its own OTT service.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.