LaLiga’s multi-sport OTT service goes live

Spanish football league LaLiga has launched its multi-sport OTT platform LaLigaSportsTV, offering free coverage of Spanish sporting competitions ranging from badminton to weightlifting.

The OTT service, which was announced in February of last year, was due to launch in August 2018 but only went live on Monday. LaLiga told SportBusiness Media it had been adding more content to the platform in the interim.

The platform will include live and on-demand action from LaLiga and the second-tier Segunda Division, as well as other domestic sports in Spain.  Those already announced include the Spanish Karting Championship, Beach Soccer Worldwide and Spanish club basketball.

LaLigaSportsTV will be available outside of Spain, with content available on-demand after live broadcasts have ended, dependent on any relevant rights restrictions. It includes cloud-based high definition content and customisation options for both live and on-demand services.

LaLiga launched the platform in order to boost exposure of all Spanish sport, making it the first major European league to launch its own OTT service.