LaLigaSports backs Spanish Karting Championship

LaLigaSports, the OTT platform of the Spanish football league, has agreed a deal to title sponsor this year’s Spanish Karting Championship and stream live coverage of the competition.

LaLigaSports will broadcast each of the five events scheduled for this year’s competition, which gets underway on March 15.

The wide-ranging deal also grants LaLigaSports naming rights to the series, which is sanctioned by the Royal Spanish Automobile Federation.

This year’s championship gets underway at the Motorland circuit in Alcañiz on March 15 and will then feature events in Toledo, Valencia, Málaga and Zaragoza. LaLigaSports will provide coverage of qualifying and the races themselves.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.