Learfield adds Northern Illinois to college sports roster

The Learfield Sports agency has agreed a 10-year deal to manage the multimedia rights of the athletics division of Northern Illinois University.

The agreement between the university and Learfield extends through to the 2023-24 academic year. The university said it provides a multi-million dollar guarantee during the length of the contract.

Learfield will assume Northern Illinois’ comprehensive multimedia rights including television rights and sponsorships.

NIU associate vice-president and director of athletics Sean Frazier said the deal is the culmination of a year-long negotiation process to “significantly improve” its multimedia rights agreement.

Learfield Sports manages the exclusive multimedia rights to 99 collegiate properties in the country and has prominence in all of the major conferences.