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Learfield IMG College hires Fanatics commercial chief

The Learfield IMG College agency has appointed Cole Gahagan, chief commercial officer of licensed sports merchandise manufacturer and retailer Fanatics, as its president of content, revenue and enterprise solutions.

Gahagan will take up his new role on January 6, reporting to Learfield IMG College president and chief executive Greg Brown. He will oversee the company’s collegiate multi-media rights content and sales, as well as its suite of services, including ticketing, licensing and venue technology enterprises.

Prior to his time at Fanatics, Gahagan was chief revenue officer for Ticketmaster, and senior-vice president of business development and strategy for Live Nation.

Brown said: “As our company continues to evolve and deliver innovative ideas for our partners, Cole’s background in both college sports and professional sports, and his insight related to content, data, licensing and entertainment, will be invaluable to Learfield IMG College moving forward.

“One of the benefits of our scale is the ability to attract great talent to our team to deliver strong results for our clients and partners.”

The Learfield Sports agency announced its merger with the IMG College division of the WME|IMG agency (now Endeavor) in 2017.