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Lega Serie A appoints AdPlay to develop free match highlights platform

AC Milan celebrate with the trophy following their 2021-22 Serie A title triumph (by Jonathan Moscrop/Getty Images)

Lega Serie A, the organising body of the top division of Italian club football, has appointed digital media company AdPlay Media Holding to develop a new multimedia platform through which it will provide match highlights.

Italian firm AdPlay will be responsible for the conception, technological development and marketing of the as-yet untitled platform.

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