Lega Serie A poaches Infront executive for chief executive role

Sports media executive Luigi De Siervo has been appointed as the new chief executive of Lega Serie A, which operates the top division of Italian football.

De Siervo has been serving as the president and chief executive of the Infront Italy division of the Infront agency.

De Siervo will begin in his new role on an undisclosed date, with Infront Italy’s general manager Jean-Thomas Sauerwein leading Infront’s Italian subsidiary on an interim basis.

The agency also insisted that its partners and clients will continue to be supported “by the same team”.

“We appreciate that one of our top executives has been chosen for such an important and prestigious position,” Infront president and chief executive Philippe Blatter said.

“It underlines Infront’s key role over the past years in increasing the value of Serie A and that our work has been recognised. We will ensure that over the coming days and weeks the company will work closely with Lega in order to develop a transition plan from Luigi’s current commitment to the new one.”

Prior to joining Infront in June 2016, De Siervo served as the chief executive of Rai Com, a subsidiary of Italian public-service broadcaster Rai.