Leible to lead Bundesliga International’s rights arm

The German Football League (DFL), organising body of the top two divisions of the domestic game, has promoted Peter Leible to head of global audiovisual rights for its Bundesliga International subsidiary.

Leible (pictured) has been managing the Bundesliga International office in Singapore for six years and will take up his new position on August 1.

Kevin Sim, currently director of global media rights at Asian mixed martial arts promotion One Championship, will take over from Leible as head of Asia Pacific from April 15.

Leible said: “I’m looking forward to this new challenge in Frankfurt, and I’m delighted that, with Kevin Sim, we have found the ideal candidate for the position in Singapore. He has a deep understanding of the Asia-Pacific-region, across all media and in business development.

“This will be invaluable as we seek to maximise our presence in the region and opportunities to grow the Bundesliga brand by connecting with our fans on a higher and more meaningful level.”