Media company Liberty Global is exploring the sale of the Swiss and Austrian divisions of its telecommunications brand UPC, according to The Telegraph.
The UK newspaper, citing sources familiar with the plans, said Liberty Global has begun work on the potential disposal of UPC Austria and UPC Switzerland.
UPC has become a significant player in the Swiss sports market following the launch of its new broadcast platform MySports in September.
MySports was formed following UPC’s rights deal with the Swiss Ice Hockey Federation.
The Telegraph said Liberty Global’s disposal of its two UPC divisions could help set up a major merger with telco Vodafone.