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Manchester City and Onefootball agree editorial content tie-up

The English Premier League’s Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball.

The two organisation’s colloborated on a soft launch in 2019, with a longer-term agreement now finalised.

All of Manchester City’s news will now be published simulataneously on both the club’s official website and the Onefootball platform, which will be connected to the club’s content management system.

The venture will allow significant stories such as breaking news and player signings to be sent to the smartphone users of the Onefootball app.

The deal represents the first time original club content has formed a part of Onefootball’s content.

Onefootball was formed in 2008 and initially made its name as a provider of football news, data and statistics. It now employs over 200 people at its Berlin headquarters and has moved into live streaming of football matches.

It has signed various pay-per-view distribution agreements with broadcasters and football rights-holders, including agreements for the Polish Cup, with Sportdigital Fussball, Sky Deutschland and Eleven Sports.

Lucas von Cranach, chief executive and founder of Onefootball, said: “The integration of official club content in our app is a milestone in the evolution of our product. We will keep on innovating and look forward to welcoming more clubs to our network in the near future.”