Manchester United becomes latest club to launch TikTok channel

Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform.

The TikTok app allows users to post 15-second video clips often accompanied by music and video effects and the club is promising to use its official channel to post behind-the-scenes content, hashtag challenges, stadium takeovers and brand collaborations at televised matches. It will also work with TikTok to create exclusive augmented reality content for fans.

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