English Premier League football club Manchester United has widened the reach of its in-house television channel, MUTV, by making it available on four new platforms.
Last season, United made MUTV available on iOS and Android devices, as well as through new streaming service MUTV.com. The club has now said fans will be able to access MUTV through Amazon Fire TV, Apple TV, Roku and games console Xbox.
United said a growing trend for younger audiences in particular to access programming via the internet was behind its latest decision. Existing subscribers to the MUTV app and web platforms can access the new platforms for free via a universal login feature which allows the same login details to be used across several devices.
Manchester United’s chief executive of media, Phil Lynch, added: “The continued expansion of MUTV and the launch on these platforms expands our reach, opens up new audiences, and provides our fans easy access to our award winning on-demand and linear programming, without having to leave their set-top-box environment.”
MUTV will further be introducing a wide range of new on-demand categories including matchday programming and highlights, a library of classic matches, MUFC Original films and celebrity features. A selection of this content will be available for free.