French Ligue 1 team Olympique de Marseille has become the latest leading football club to partner with social media platform Snapchat.
By following the ‘CoulissesOM’ account, Snapchat users will be able to access exclusive video and photo content from the club, including behind the scenes access at Marseille’s Robert Louis-Dreyfus training ground, games at the Stade Vélodrome and following the team when travelling to away matches.
Marseille fans will also be able to submit their own content, which Marseille will share via its account on social media service Twitter.
Spanish LaLiga club Real Madrid also agreed a partnership with Snapchat ahead of Saturday’s home match against fierce rival Barcelona.