Massimo D’Amario joins Eleven Sports from Proximus

International broadcaster Eleven Sports has appointed Massimo D’Amario as head of business development and sponsorship in Belgium and Luxembourg.

D’Amario will join Eleven on August 1, taking over the role from Guillaume Collard, who was recently appointed Eleven’s managing director in Belgium and Luxembourg.

He will assist Collard with content strategy, rights acquisition, commercial partnerships and sponsorship strategy.

D’Amario was previously managing director of Belgian telco Proximus where he was responsible for its rights acquisition and sports strategy. During his tenure, Proximus acquired rights to both Uefa Champions League and the Belgian Pro League, the top-tier domestic football league.