HomeNewsBelgium

Massimo D’Amario joins Eleven Sports from Proximus

International broadcaster Eleven Sports has appointed Massimo D’Amario as head of business development and sponsorship in Belgium and Luxembourg.

D’Amario will join Eleven on August 1, taking over the role from Guillaume Collard, who was recently appointed Eleven’s managing director in Belgium and Luxembourg.

He will assist Collard with content strategy, rights acquisition, commercial partnerships and sponsorship strategy.

D’Amario was previously managing director of Belgian telco Proximus where he was responsible for its rights acquisition and sports strategy. During his tenure, Proximus acquired rights to both Uefa Champions League and the Belgian Pro League, the top-tier domestic football league.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.