Mayweather Promotions, the promotional agency that represents top boxer Floyd Mayweather Junior, has agreed a rights deal with Showtime and the US pay-per-view broadcaster’s parent company, the CBS network.
Under the deal, Showtime will broadcast six Mayweather fights over the space of two-and-a-half years, starting with a bout against Robert Guerrero on May 4.
Mayweather is making the switch from pay-television broadcaster HBO, which has shown his fights for more than 15 years.
Financial details were not disclosed, but Mayweather Promotions said that the deal represented a “unique revenue-sharing arrangement” between Showtime and Mayweather.
The company added: “Mayweather is the pay-per-view (PPV) king and averages over one million PPV buys per event, which is the highest PPV buy average of any boxer in history. At this record-setting PPV performance level, if all six fights contemplated by this deal occur, it will be the richest individual athlete deal in all of sports.”
In a separate boxing deal, UK pay-television broadcaster BoxNation has acquired rights for Matthew Hatton’s International Boxing Organisation welterweight world title fight against Chris Van Heerden on March 2.
BoxNation TV agreed the deal with Hatton Promotions, the company operated by former boxing world champion Ricky Hatton, who is Matthew Hatton’s brother.