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Media companies unite for Swedish lower-league football rights

The Swedish Football Association (SvFF) has agreed three-season deals with five media groups for rights to lower league men’s and women’s competitions.

Mittmedia, NTM, Skånska Dagbladet, Stampen and Gota Media have acquired exclusive live rights for the three seasons spanning 2020 to 2022. The leagues included comprise Division 2 and Division 3, the fourth and fifth tiers of men’s football, and Division 1, the third tier of the women’s game.

In total, the contract includes rights to almost 3,500 matches per year. The SvFF said the exact number of live matches will be defined at a later date but that at least 200 games will be shown in 2020.

Norwegian state broadcaster NRK and media company Amedia last month struck new rights deals for the Toppserien, the country’s top tier of domestic women’s football. Fotball Media, which represents media rights for Norwegian football, renegotiated existing deals with the two companies to run for the next three years.

As part of the deal, matches from every single round of the 2020 Toppserien will receive broadcast coverage. A total of 26 matches will air on NRK and through Amedia’s direktesport.no platform.