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Mediapro agrees YouTube deal for 2019 Pan American Games

The Mediapro agency, international rights manager for the 2019 Pan American Games, has agreed a deal with YouTube for the online video platform to broadcast the ongoing multi-sport event in Lima, Peru.

YouTube will live stream the Pan American Games for the first time via Mediapro’s channel on the platform. Complete coverage of the event will be provided globally, with the exception of the Americas and Turkey.

Mediapro said the partnership has been made possible through the Peruvian Olympic Committee deciding to assign the rights, adding that up to Thursday coverage of Lima 2019 on YouTube has already gained 200,000 impressions and 400,000 minutes of watch time.

Spain, Italy, the UK, Japan and Australia head the list for the most views by country.

In May 2018, Mediapro was unveiled as the host broadcaster for Lima’s Pan American and Parapan American Games.

LaLigaSportsTV, the OTT platform of Spanish football’s LaLiga, also has global rights to Lima 2019, again with the exception of the Americas and Turkey.

The Pan American Games commenced on July 26 and is due to run through to August 11.