HomeNewsFootballSpain

Mediapro awarded remaining LaLiga free-to-air domestic rights

Spain’s Mediapro agency has provisionally been awarded the rights to LaLiga’s two remaining domestic broadcast packages for the 2019-20 to 2021-22 cycle.

The packages are for exclusive free-to-air live rights to one second-pick Primera División match each match-week (Lot 1) and two Segunda División matches each match-week (Lot 3).

Neither package met the reserve price, but LaLiga’s Control Body for the Administration of Audiovisual Rights, decided on a provisional allocation to Mediapro given it made the highest bid. Public broadcaster TVE is also understood to have been interested in acquiring the packages.

LaLiga, which operates the top two divisions of Spanish football, restarted the tender process for the two packages on April 15.

The rights-holder had failed to sell the packages in two previous tender rounds launched in May and December last year. Reserve prices were also not met on those occasions.

Mediapro, which owns digital-terrestrial channel Gol, has now acquired five of the eight domestic packages originally tendered.

Spanish telco Telefónica acquired the two main live Primera División packages for 2019-22 and the main Segunda División package.

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr