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Mediapro awarded remaining LaLiga free-to-air domestic rights

Spain’s Mediapro agency has provisionally been awarded the rights to LaLiga’s two remaining domestic broadcast packages for the 2019-20 to 2021-22 cycle.

The packages are for exclusive free-to-air live rights to one second-pick Primera División match each match-week (Lot 1) and two Segunda División matches each match-week (Lot 3).

Neither package met the reserve price, but LaLiga’s Control Body for the Administration of Audiovisual Rights, decided on a provisional allocation to Mediapro given it made the highest bid. Public broadcaster TVE is also understood to have been interested in acquiring the packages.

LaLiga, which operates the top two divisions of Spanish football, restarted the tender process for the two packages on April 15.

The rights-holder had failed to sell the packages in two previous tender rounds launched in May and December last year. Reserve prices were also not met on those occasions.

Mediapro, which owns digital-terrestrial channel Gol, has now acquired five of the eight domestic packages originally tendered.

Spanish telco Telefónica acquired the two main live Primera División packages for 2019-22 and the main Segunda División package.