HomeNewsEurope

Mediapro hires former Spanish Sports Minister

Spanish agency Mediapro has said that Miguel Cardenal, the former Secretary of State for Sports in Spain, will join the company next month.

Mediapro did not specify Cardenal’s position or job title but in a statement said his “experience and knowledge” will contribute to the development of the group’s international area.

A Professor of Labour Law and Social Security, Cardenal was president of the Spanish Supreme Council for Sports between 2012 and 2016 and president of the governing council of the state anti-doping agency.

Cardenal was a key player in the installation of economic reform and financial controls in Spanish football in 2012, while he also played a decisive role in the 2015 legislation that approved the centralisation of media rights to LaLiga, the both that runs the top two domestic football leagues.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.