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Mediapro lands international rights deal with Paraguayan FA

Spanish agency Mediapro has acquired international rights to the Paraguayan national football team’s qualifying matches for the 2022 Fifa World Cup.

The process has marked the first time international rights to the Paraguayan national team have been marketed externally, with the BDO consultancy having advised the right-holder, the Paraguayan Football Association, during the process.

Domestic rights to the qualifiers have yet to be assigned, with BDO also set to oversee a bidding process that will be announced in the coming weeks.

Mediapro’s acquisition adds to its portfolio of 2022 World Cup qualifier international rights in the region, which includes Bolivia and Chile.