Media company MVS has acquired rights in Mexico to the Canadian Football League.
The deal, the length of which was not disclosed, grants MVS rights to a ‘Game of the Week’, starting with the Week 1 Grey Cup rematch between the Ottawa Redblacks and the Calgary Stampeders on June 15.
The CFL said the agreement continues the momentum generated by its CFL 2.0 international strategy, which seeks to grow the profile of the league and increase revenues.
Following this Saturday’s match, MVS will broadcast a CFL game every Saturday until November 2.
The deal is in line with the CFL’s strategy to increase its presence in Mexico. The league has also signed a deal of intent with Mexico’s Liga de Futbol Americano Profesional (LFA), which led to the LFA hosting a combine for CFL teams followed by a three-round draft.
CFL commissioner Randy Ambrosie said: “We’ve seen large numbers of Mexican fans engaging with our online content and we’re confident this positive trend will continue with this landmark agreement with MVS.”