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Millicom acquires World Cup rights in Latin American markets

Swedish telecommunications and media company Millicom has acquired mobile rights in seven Latin American countries to the 2014 Fifa World Cup national team football tournament.

Millicom has been awarded exclusive mobile transmission rights in Colombia, Costa Rica and Honduras, whose national teams will all take part in the tournament.

Millicom has also acquired exclusive mobile rights in Guatemala, El Salvador and Paraguay, as well as non-exclusive rights in Bolivia.

Millicom also has the non-exclusive broadband internet rights in each of the seven countries.

Customers of Tigo, Millicom’s operating brand in the seven countries, will have access to all 64 live matches of the tournament. Coverage will include multi-angle views, live statistics, social media, news, schedules and additional World Cup material.

Tigo will also launch a dedicated World Cup mobile application for smartphones and tablets on the Android and iOS operating systems.