MLB seeks growth in India with Veqta partnership

Major League Baseball has signed a wide-ranging content partnership with Indian digital media company Veqta.

The multi-year deal with the North American league will grant Veqta exclusive rights for its OTT sports platform.

It will provide the widest offering of MLB games ever in India, with over 20 live games each week during the regular season and full coverage of the All-Star Game, Wild Card Games, Division Series, League Championship Series and the World Series.

MLB and Veqta will also launch a variety of initiatives together in an effort to build the presence of the sport in India including promotional activities, events, fan activation and engagement.

Veqta co-founder and director, Vikram Tanwar, said: “Baseball has a niche audience here and we wish to grow it further. Through this partnership, Indian baseball fans will have access to exclusive baseball content not available in its entirety on any other platform.”