MLS opens window to new partnership

Major League Soccer has announced a multi-year partnership with Microsoft to promote its Windows 8 platform.

Major League Soccer (MLS) has announced a multi-year partnership with Microsoft in a move that will promote the company’s Windows 8 platform.

The agreement has been marked by the launch of a new and improved MLS app, and new in-stadium fan experiences powered by Windows 8 as part of the North American competition’s initiative to be known as “the smartest league.”

Fans will also be able to try out Windows 8 on the Microsoft Surface tablet in-stadium at more than 40 games throughout the season.

“MLS supporters are young and active, and technology plays a central role in their lives,” said Kathy Carter, president of Soccer United Marketing, MLS’ commercial arm. “This new partnership with Windows 8 will allow MLS fans to interact with best-in-class software, new devices and apps that will super-serve their fandom.”